What features will be most attractive and beneficial to the customer?
What is the quality of the product?
How does the product compare to competitors in the market?
What do our personas need from the product?
What is the cost of production?
What is the value of the product or service to the customer?
How does the price compare to competitors?
What is the customer’s perception of the price?
What profits do we want to make?
What geographical reach do our distribution channels have?
What is the cost of delivery?
How long does delivery take?
What are the customer preferences for purchasing?
Are there any legal or regulatory restrictions we need to consider?
What customer service policies do we need to implement?
What customer service training should be provided?
How should we respond to customer feedback or complaints?
What are the most effective customer communication methods?
How should sales staff be trained?
What production methods and capacity do we need?
What delivery methods and times are most effective?
What customer service methods and processes are necessary?
What packaging is required for this product?
What should our logo, slogan, and other brand elements be?